[IUG] stylistic question: labels vs. content

[Susan Jurist <sjurist at ucsd dot edu>]

Traditionally in online catalogs, labels have been bolder and more  
prominent than the content.

When you are on a spreadsheet and you really need to look up to see  
what a column heading says, it makes sense. But when you are in an  
online catalog where almost every item has it's own label, I get  
distracted by all the bold and/or color.

Has anyone ever done any usability/preference studies on this topic?

csj